Aneuro
Case Study for Aneuro Website
Overview
Aneuro is a neuromarketing SaaS platform that helps businesses personalize marketing using cognitive brain types. It uses a quiz to categorize audiences and deliver tailored content that drives engagement and conversions. Businesses can access analytics, marketing tools, and CRM integration through a tiered subscription model. The admin dashboard enables tracking of audience distribution, managing subscriptions, and optimizing campaigns. Aneuro is secure, GDPR-compliant, and designed to scale for solopreneurs, agencies, and SaaS companies.
01
Quiz-based audience insights
02
Analytics & campaign control
03
Starter, Growth, Enterprise tiers
04
GDPR-compliant platform
Problem Statement
Businesses often struggle to understand their audience’s decision-making behavior, which leads to generic and ineffective marketing campaigns. This lack of personalization results in lower engagement, poor conversion rates, and wasted advertising spend. A data-driven solution is needed to deliver personalized marketing based on audience psychology.
User
1. No Audience Insights
Businesses struggle to analyze customer behavior, making it hard to create data-driven strategies.
2. Generic Campaigns
Businesses struggle to access wider markets and opportunities.
3. Wasted Ad Spend
Companies lose money on campaigns that fail to target the right audience effectively.
4. Limited Tools
Lack of advanced analytics and integrations prevents teams from optimizing their marketing efforts.
1. No Audience Insights
Businesses struggle to analyze customer behavior, making it hard to create data-driven strategies.
3. Wasted Ad Spend
Companies lose money on campaigns that fail to target the right audience effectively.
2. Generic Campaigns
Businesses struggle to access wider markets and opportunities.
4. Limited Tools
Lack of advanced analytics and integrations prevents teams from optimizing their marketing efforts.
Design Process
01
Discover
User Research / In-Dept Interview
02
Define
Product Hypothesis / User Stories
03
Design
Style Guide / Hi-Fi Wireframes
04
Deliver
User Interface / Modern UI Design
Our
Solution 1
Actionable Audience Insights: Cognitive quiz categorizes users into brain types for better targeting.
Solution 2
Optimized Ad Spend: Focus marketing efforts on the right audience to maximize ROI.
Solution 3
Seamless Integrations: Connect with CRM systems like HubSpot to streamline lead management.
Solution 4
Personalized Campaigns: Deliver tailored, neuroscience-backed content to boost engagement.
Solution 5
Advanced Tools & Analytics: Access dashboards, funnel tools, and detailed reports for smarter decisions.
Color Palette & Typography
Cobalt Blue
01
Royal Blue
02
Light Blue
03
Rich Black
04
Grey
05
Bai Jamjuree
Technology Used
React
Made with React for dynamic web apps.
Node Js
Made with node.js for backend.
AWS
Powered by AWS for reliable cloud services.
Figma
Designed in Figma for user-friendly UI.
GitHub
Code hosted on GitHub for collaboration.